A Perfect Guide On TikTok Ads To Boost Your Profile

Are you planning about using TikTok ads for your brands or business? Now, it is the right time to begin; TikTok is one of the best-downloaded apps in 2020, with over 800M monthly users. If you are looking to increase your sales, push traffic for your website, or start a new product. A creative and well-focused TikTok ad campaign can drive great and massive results. In this article, we can find everything that you are required to understand about the various creative TikTok advertising methods. You can buy TikTok likes to improve your visibility effortlessly.

What Are TikTok Ads?

TikTok ads are simple to use with powerful methods that help your businesses and brands, where you target, ad creation, ad management tools, and insight tools. It works effectively with millions of users around the globe. Meanwhile, TikTok ads are famous as Facebook or Instagram ads. However, it is an incredible chance for brands looking to expand their reach. Now, it is the right time to begin using TikTok ads, as several brands and businesses have caught on. 

If you are a small business with a preferred budget or if you are running a campaign, then TikTok ads provide a number of unique tools to help brands and companies. Relevant to Instagram’s Ad manager, TikTok’s platform-tools work on the methods of making, delivering, and improving your ads. TikTok ads currently have two budgeting chances, daily or lifetime. You can work on both options; your budget can be modified anytime throughout the ad campaign. You can also focus your audience by gender, age, location, interest, and other unique attributes. 

Similar to other social media ad managers, you can also make customized audiences and lookalike audiences to reach new viewers that are relevant to your existing ones. 

TikTok Ad Types

There are five types of TikTok ads:

  1. In-Feed Ads
  2. Branded Hashtag Challenges
  3. Brand Takeover
  4. TopView
  5. Branded Effects

In Detail About TikTok Ads

1. In-Feed Ads

In-feed ads are the video ads that emerge in between user videos as you move through your For You page. If you are unaware of TikTok and FYP, then in-feed ads are very relevant to the ads you can view while clicking through Instagram stories. You can make imaginative in-feed ads, where you can add several call-to-actions and make your video everywhere between 9 to 15-seconds. Having a chance to add a call-to-action is the best benefit. For instance, you can motivate users to shop now, download the app, or check the website right from TikTok.

One factor to remember is that like any other video on your FYP, in-feed ads can be moved past or skipped fastly. You only need to have 2 to 3 seconds to hook your audience’s eye before they keep scrolling. It should be full screen and should be attractive to stop users from moving past your content. 

2. Brand Takeover

On TikTok, brand takeover ads pop up, opening the app, presenting a full-screen video for your target audience. It is one of the TikTok ad’s perfect methods for delivering massive brand awareness and pushing direct sales as you can place your messaging right in front of your target audience. These brand takeover ads pop up as soon as when opened on TikTok, but they can also emerge on the For You page as still images, GIFs, or videos. Including a clickable link is pushing users to a landing page or hashtags challenge within TikTok. 

For example, Guess Jeans has its #InMyDenim challenges advertising all over the TikTok platform. It is exclusively based on their category, which means TikTok assures users don’t look at more than one ad for brand takeover on a single day. Using these branded takeover ads, you can expect more audiences on your content with little competition. 

3. Branded Hashtag Challenge

These TikTok’s hashtag challenges are one of the best advertising methods on TikTok. You can see branded hashtag challenges reviewed on the discovery page. Similar to standard hashtag challenges and trends on TikTok, branded hashtags challenges provide both sponsored and organic chances for brands. It is an ideal method to motivate UGC and build brand awareness. It is an exciting method for brands to associate and combine themselves into TikTok groups and culture. It’s essential to build objectives when you are making a branded hashtag challenge. 

Conclusion

In a nutshell, this article has keenly explained to you the evident facts of TikTok’s creative advertising methods and the previous steps on how you can use them to promote your business.

TikTok Marketing: Best Ways To Drive Traffic & Increase Sales Rate

Are you looking to push your TikTok traffic? If Yes, TikTok possesses more than 800 million monthly active users count. You can find everything that you need to understand on this platform on TikTok brand marketing, along with some tips to drive your traffic and spike your business sales. Buy TikTok likes to improve your fame among worldwide users.

Why Brands Drive Traffic For TikTok

TikTok is well-known among teenagers for dance routines and lip-video videos. Sometimes, TikTok is updating on the platform, and the user demographics have undergone a massive change during the past six months. Now, millennials contribute a greater share as a TikTok user base than ever before. The platform holds 24% of the audiences between 25 to 34, where it is suddenly a much more grabbing platform for brands and businesses looking to reach audiences with a stronger purchasing ability.  Meanwhile, TikTok was dominated by Gen-Z people where they are between 18 to 24 year-old-users that range between 5%. 

In recent days, TikTok has dominated with viral dance trends; the videos have vertical videos. Beauty tutorials, styling tricks, home hacks, and fitness videos are commonplace, along with new educational content concepts covering present events and social issues. Additionally, it’s comparatively simple to become viral as a brand on TikTok. Its algorithm means that even profiles with zero followers can gain millions of views on new videos. Understanding everything, TikTok represented a bigger chance for brands looking to enhance their awareness, make creative content and click into rapidly developing audiences. 

Methods To Drive Traffic & Sales On TikTok

Now, 2021 is the best time to begin your strategic plans using TikTok to market your brand, particularly if your goal is to push more traffic for your website and make sales. 

The good news is that there are massive methods to monetize your TikTok successfully and a highly-engaging group of users. Indeed, several fast-growing brands on TikTok are already growing the rewards, most often with a very small investment. 

1. Include A Link On Bio

The link on your TikTok bio is one of the spaces where you can include a clickable link on the app, making it a valuable resource for brands that work to drive traffic and sales. Anyhow, only particular profiles can monetize on the TikTok link in bio by default option. You can look at a website field after tapping the edit profile on your TikTok profile page. There is a method to fast-check the system, where you are required to associate the TikTok tester program. 

  • Enter your TikTok profile. Then click on the three dots in the top right corner. 
  • Scroll down and choose join TikTok testers.
  • Click test flight and download it in the playstore. 
  • Tap start testing and download the new style of TikTok. 
  • Enter your TikTok profile again, then click edit profile.  
  • Include your link in the website field. 

2. Connect Social Profiles

The fastest and simplest method to begin pushing traffic from your TikTok profile is by connecting your social media profiles on the platform. You can presently include direct links on your YouTube and Instagram profiles. To perform this, choose edit profile from your TikTok profile page and then connect your profiles. After connecting, users will click on your profile page’s Instagram button to view a pop-up menu that connects to your social media channels. Include your social media links on TikTok as it is a quick cross-promotional strategy, particularly if you are consistently using Instagram or YouTube to advertise your products or services. 

3. Modify Your Content Methods

One of the most efficient methods to utilize TikTok for business is by making creative with your video content methods. If you can combine your products or services with entertaining concepts, you can be established for serious success on TikTok. For instance, Fenty Beauty used TikTok to share tutorials and tricks that feature their products, providing valuable motivation that also inspires sales. Associating your products into your content method is the most effective method to push product awareness on the video-first platform. You are required to save this platform for a short call-to-action that educates your audiences on how to shop. 

Sum Up Facts

In a nutshell, TikTok is full of extraordinary features to help you support your profile, increase brand awareness, push traffic and motivate sales for your business. With the right strategy, you can be gaining a reasonable rate of clicks and conversions within no time!

How TikTok Had A Staggering Upliftment

TikTok is an essential social application for social media promotions. It is very much necessary to be part of this social application to improve your company’s business. At present, many brands have been considering TikTok as their primary medium to have considerable growth for their business. Hence, this reflects how important it is to have a strong presence on this social application. Today, social sales determine the future of a company. Because the future of B2B and B2C largely relies on social applications in the current scenario. Hence, this shows how essential it is to have an active presence on TikTok. If you think that you cannot find the ideal ways to uplift your business, you can buy TikTok likes service essential for profitable growth. All sorts of companies, right from start-ups to the mid-level till the companies that earn millions, are sustaining an active presence on TikTok. So, use this social application which is the essential one, then all other tactics. Hence, this brings out how important it is to be staying on TikTok. So stay on this social application, which is more pivotal and provides you a maximized growth. Hence, use TikTok which will provide consistent growth to you over all other social applications. This is because this social application is filled with Generation Z who form the significant purchasing power and are the primary target audience for many brands. TikTok also offers a comprehensive understanding of the way your posts have performed. Its dashboard will provide a complete and necessary understanding of the way your posts have performed. This will help you to revive your strategy and assist you in generating quality leads in large numbers. So, please don’t refrain from choosing this social application as it has enormous potential in offering continuous growth to your business. The TikTok dashboard will provide the necessary insights into the way your posts have been done. So, use this social application, which will provide the required growth to you quickly. If you do not have the required confidence to use TikTok, you can buy the paid services. 

Because paid services almost have the required capability to provide consistent growth to you in a short span. You can nearly achieve your social media goals by making use of these services. Hence, pick the paid service that is cost-effective and doesn’t require a considerable investment. Because there are services that can provide the necessary growth to you at a reasonable cost. So, carry out the necessary research and find the service that will fit you perfectly. Today, the substantiality of a company on TikTok depends on its content to drive people towards it. So, use the paid services that could offer complete growth to you in a short span. If you have any competitors on TikTok, look at them, and take notes on the content that works for them effectively. Implement the same tactics in your content so that you can drive a large number of people towards you. If you feel that it is not viable to frame efficient strategies on TikTok, you can hire the help of many digital marketing companies that are widely spread across the internet. 

Choose the company wisely as the growth of your company depends on the service chosen by you. At present, TikTok is a pivotal social application with the vast capacity to offer any number of leads to you. So, use this social application which is the essential one to take your business to new levels. Hence, use this social application as your lead-generating tool, which possesses all the necessary qualities to improve your company’s profit. Hence, use this social application without using other social applications as they don’t possess the same capacity as TikTok. Therefore, use this social application, which is the one that predicts the existence of many B2C companies.

Moreover, social media marketers have also notified that the major companies will have almost 85% of their total sales through TikTok. This clearly shows you the potential of this social application based on which the majority of the B2C companies’ growth prevail. So, take advantage of this short video application and show your potential to the world. 

Examples Of Best Marketing Practices On TikTok

TikTok has found itself in an inevitable position of being the hottest influencer marketing tool of the year. It is combined with a rapidly growing user base of young millennials. Now brands and influencers are more comfortable creating fun-filled videos. Even top brands have resorted to buy TikTok likes, which will make the video reach many people.

Walmart

Walmart encouraged its users to post their videos, expressing their excitement over Black Friday savings at the store. #DealDropDance was the tag used in the campaign, which has up to date gathered 3.6 billion views on videos that included this hashtag.

With its significant efforts, Walmart reached nearly 17 million followers by tying up with six profound influencers, including Montanatucker.

The tremendous promotion featuring the pair assumingly dancing in a store achieved more than fifty thousand likes from their millions of followers. Walmart is a significant example of the involvement of bigger brands taking TikTok seriously as a marketing tool.

Chipotle

Chipotle is a popular Mexican restaurant chain, with a fan following of 55,000 on TikTok. To highlight the menu items, they published a variety of posts using music, memes, and other references. Here are two examples:

It used the hashtag #oneyearofTikTok, featuring a video displaying tortilla chips propping around a bowl of guac with the Adele song, “Someone Like You,” overlaying the clip. Because the sound bite synchronizes with Adele’s audience singing back to her, it feels like the chips are singing back to the guac.

This is a funny way to show off-menu items and creatively works a well-known song into a video.

Chiptole posted a video in an attempt to celebrate National Avocado Day. It registered a popular meme reference by posting a video under the caption “TFW guac is free.” 

Chiptole also encouraged people to post videos of themselves dancing with avocados that got viral and challenging. At the same time, it is hard for advertisers to spread brand awareness by getting their challenge to go viral. Interestingly TikTok also allows them to engage with potential new fans.

People who didn’t know much about the restaurant deals can indirectly learn about brand identity by participating in it. Chipotle has registered an identity by experimenting with the TikTok platform in a creative way.

NBA

The NBA does an incredible job at engaging its audience and reaching nearly 6.5 million followers. They create a wide range of content, rejoicing their brand, and induce fun through sports in impactful ways. They post light-hearted and entertaining videos of halftime show antics.

Significantly the content aims at building a deeper connection with the fans by humanizing the athletes. For example, a video posted on RJ Barrett’s reaction when getting drafted. This offers fans a great experience of following Barrett’s journey emotionally to the pros.

Gymshark

Gymshark is another brand that celebrates TikTok uniquely from other social media platforms. It created engaging content that appeals to TikTok’s user base and also matched the style of content that TikTok’s algorithm tends to favor (such as inspiring fitness feats and challenges). In 2019, Gymshark held its 66 Day Challenge, partnering with six fitness and dance influencers who have a huge fan following on TikTok than Instagram. This ensured the reach of the brand towards the large audience on the platform, monetizing on the existing audiences of the selected influencers. Overall, the campaign acquired 45.5 million views for the hashtag #gymshark66.

Gymshark created a ‘stand up challenge’ in TikTok, continuing its strategy in 2020. It notably partnered with the popular TikToker, Demi Bagby. The hashtag reached 280 million views, which largely emerged from users who recreated the original brand video.

Calvin Klein

Calvin Klein has utilized TikTok as something of an experiment to enhance their online presence as realistically as possible.

Calvin Klein took a high traditional approach to their marketing instead of operating their strategies by reaching out to influencers and enhancing their existing fan bases. It is found that they created an official account, hired top celebrities, and posted their marketing materials for promotion through the account created officially. The brand has so far produced 22 videos and marked a following of 5.1K. They interviewed stars for the brand and posted under the hashtag #MyCalvins

Though the brand had a relatively low view and like counts through the campaign, this approach has marked success in the long run. TikTok thrives better than other social media platforms because of its distinct subcultures. Also, the personalities that dominate them are mostly non-traditional celebrities because of this reason.

Necessary Actions On Latest TikTok Marketing Activities For Business Campaigning

TikTok marketing activities are emerging with advanced digital marketing concepts; many businesses prefer it to multiply their brand audience. The company is aiming to increase its revenue by gaining enlarged customer leads and extended brand reach. These can be done by making consistent marketing efforts on the reputed apt media such as TikTok, which holds a vast audience who floats with n number of posts about multiple genres. It has become feasible for business advertisers to utilize the application features to promote the brand and multiply the followers. Many businesses are struggling to build their business account intellectual to shine among their competitors. It has been explained by us to aid a company that operates on TikTok marketing.

TikTok Latest Ads Marketing

TikTok marketing allows the business to go with paid advertising on image and video ads, events ads, influencer, and live marketing. The image and video ads can include the brand regular updates posts like product launch information, product price specifications, how to use the product videos, customer feedback videos, and behind the scenes videos. Developing the video with high-grade brand content will influence the audience to inquire and get more details about the brand activities. The TikTok stoppable ads are the latest selling method to generate more audience to visit the brand product and buy. The brand website yields traffic and is assured with purchase. The IGTV ads also work better in exposing the brand video ads to follow the business account.

Paid marketing makes the brand to reach their expected followers by purchasing the impression externally and hit their posts with the service to buy TikTok likes. It helps to maximize the brand followers.

The brand can get its followers through effective campaigning, but retaining the followers and customer requires an effort. TikTok enables the business to claim the brand fans from the external audience by connecting them via TikTok ads. The TikTok ads can develop to attract the target audience and induce them to generate conversation with the brand.

Events Impact On TikTok Branding

The brand marketer can perform many types of brand events to grab the target follower’s attention to participate in event marketing such as brand-oriented contests and games like puzzles, quizzes, and challenges like brand hashtag challenge. TikTok allows the brands to post the hashtag challenge, which is the latest trending marketing strategy that every eCommerce business uses to impress their target followers. It promotes the brand with better user-generated content by using the brand hashtag to maximize the brand followers.

The best event marketing strategy highly relies on its content marketing to make the audience interested in the brand. Perform the best event marketing to improve customer engagement on the brand and make them buy a product.

The audience interested in the uploaded stories video will reply to the story, and the inquires can handle best to encourage them to follow the brand account. 

Several TikTok influencers in the media have framed the complete profile to make the brand identify them quickly.

The brand should create valuable content live marketing concepts to engage and benefit the audience. Many brands are using live marketing to cover the large audience base to attract and follow the brand. 

Influencer Marketing On TikTok

The top leading brands have more sophisticated marketing methods to save their time and expect the results to be more qualified and beneficial. So the brands are looking for external resources to market their brand and generate followers quickly. The influencers are operating on brand development by undertaking brand campaigning activities such as paid ads, events, and live marketing to enhance brand engagement and convince their followers to prefer the brand. The influencers reduce the industry to take the risk of identifying the brand audience and increase the follower’s rate. TikTok behaves as the best media to work with influencer marketing, and it is expanding the followers undoubtedly.

Live marketing is the best tool to build the brand audience engagement where the brand can know the audience requirements and feedback about the brand. 

Whatever the marketing method, the brand practices, the content are the essential driver to be formulated right to gain the expected response from the target audience. The large scale business is investing in TikTok marketing due to its support in leveraging its customers through efficient campaigning.

Working Of Self Serve Ads Platform In TikTok

After performing tests with various brand partners, TikTok declared its self-serving ad platform. This platform is available to all businesses across the world. Self- serve media in TikTok will be familiar to users who run campaigns with tools from other social media platforms. The user can enjoy usual ad set-up features, including ad groups, campaigns, targeting options, scheduling, etc. It is quite similar to Ad Manager in Facebook, where it makes navigation easier. You can buy TikTok likes and turn your campaigns successful.

TikTok knows it needs to shoot up, majorly because it would be left behind financially by complicating ad buyers to purchase advertising. Though the platform lacked a robust targeting and programming interface, which is essential for automated buying, TikTok’s self-serve ad model was appreciated mainly by advertisers for its relatively easy usage and enhanced brand awareness. Automated creative tools in self-serve ad platforms allow the user to include a combination of image and video content for the campaigns.  

It was hard for TikTok to gather advertisers to invest in ads, due to its recent ban in India. India is the second-largest market for TikTok. TikTok significantly changed its trajectory of evolution as it continued growing in the Indian market at a rapid pace. TikTok aspired to fasten its launch of a self-serve ad platform. Also TikTok is aiming to capitalize on its emerging presence, as it needs to compensate its loss in the India market. The self serve platform holds TikTok on a more playing field with competitors while considering small and mid-sized businesses. Predominant advertising platforms such as Google and Facebook enable direct buying for years to small-sized businesses. 

Snapchat launched its self-serve ad platform in 2017. It accelerated the revenue growth of the company, along with its enhanced engagement. In 2019, TikTok’s self-serve ad platform entered beta with few customers. Also it enables flexibility to advertisers to adjust their spending, access proprietary of TikTok ad formats. It focuses on the usual-suspect targeting options, including by device and demographic. TikTok mentioned that these companies are accessing creative tools to produce ads and flexible budgets that enable performance targeting and spending adjustments. TikTok suggested advertisers and ads to undergo approval and review processes.

By enabling advertisers to reach influencers or creators to directly work with advertisements, TikTok has already begun working on creator marketplace. TikTok collaborates with brands for a seamless ad experience. Also, it addresses the high bounce rates experienced by the clients. TikTok is enhancing targeting capabilities such as hashtag usage, automated customer-relationship management through API. TikTok provides opportunities for curated contents and safe discovery features. TikTok has endless possibilities to attract more advertisers and proves that it is more than an app where users can lip-sync or dance. According to Sensor Tower’s reports in 2019, the app was downloaded nearly 738 million times and gathered almost one hundred and seventy seven million dollars across the world.

It has been reported by Financial Times that TikTok is potentially developing a curated feed of “carefully selected content” from profound TikTok creators and original videos created by publishers in a professional method. Like Snapchat’s Discover feature or Explore tab in Instagram, TikTok’s self serve ad offers users more control over the viewing experience and ensures that the premium advertisers do not land in running ads against posts that are controversial. TikTok tries to collaborate with the business community, enhancing its potential.

TikTok’s dashboard contains an overall view of the campaigns’ performance. The user can view trending charts, placements, and spend, among other insights. The dashboard provides a broader view of the overall campaign performance, and the reporting page (more on that later) displays specific metrics from particular campaigns.

TikTok has been offering access to the self-serve advertising platform. TikTok declared that the platform is opening to choose advertisers in the United States in an email invitation to AdvertiseMint. TikTok Ads platform appears and functions similarly to other advertising dashboards in social media. The user can master TikTok ads if they have prior experience on Facebook, Snapchat, or LinkedIn advertising. TikTok ads platform has a library, campaign and reporting tab. Also, it has tabs for billing and payments.

The three main objectives of TikTok are app installs, traffic, and conversions. These aspects fade in comparison to Facebook’s special reports. Still, since TikTok is at the beginning stage of advertising, it is better to assume the social media company will enroll more objectives in the future as the platform develops.